What’s Actually Working for Fabricators Right Now?
As the year winds down, many fabrication shops are asking the same question: what’s really working? It’s easy to stay busy, but being busy doesn’t always mean being effective. In a recent Stone World article, Anthony Milia challenges fabricators to step back and identify which parts of their business actually drive growth.
He explains that the most successful shops aren’t the ones spending the most on marketing or chasing the latest tool. They’re the ones who take the time to track what happens after a lead comes in. They know where their calls and web inquiries come from, which sources turn into booked jobs, and where potential customers are slipping through the cracks. That insight helps them focus their time and money where it really counts.
Another key takeaway is that the shops seeing success now are often benefiting from the systems they built a year or two ago. Better tracking, consistent follow-up, and stronger team communication have added up over time, giving them a clear advantage in a slower market.
Milia’s advice is simple. Before setting new goals for 2026, look closely at your process. Which marketing channels bring in your best leads? How many quotes actually turn into jobs? Where do potential clients drop off? Sometimes a few small changes can make a big difference in next year’s results.
Read the full article on Stone World or Learn More About Milia Marketing
